La Redoute
« Anything goes ! »
“Anything goes!” - This is new La Redoute's new slogan. In other words, it is a way to encourage difference and fight fashion dictates!
How to help women express their personality while incorporating the latest trends, guide men in refining their style and decorate interior spaces with reinvented classics. These are some of the things La Redoute teams have on their minds while designing collections.
With its roots in the world of textiles, La Redoute is currently a multi-specialist in apparel and home furnishings, and is now reasserting its unique point of view in these two areas. It offers easygoing, accessible and uncomplicated fashion that lets all women express their personalities. The brand’s visually pleasing home furnishings let you design your interior space to reflect your personal lifestyle.La Redoute is also developing specialized collections such as Taillissime, which offers plus-size clothing for men and women, and AM.PM, for home furnishings.
Now a true online fashion hub, La Redoute is distributing more and more external brands in order to offer customers an increasingly wider selection of products in addition to its own brands (Soft Grey, Active Wear, etc.). In La Redoute’s marketplace, products from brands such as Ed Hardy, Red Soul, Kappa and many more are available for online purchase.
Strengthening its presence on the web, the brand has launched a specialized website for shoes in France, www.shoestyle.fr, and a private-sale website, www.ventespriveesbylaredoute.fr.
La Redoute collections can be accessed via the brand’s smartphone applications (iPhone, iPad, Android), which feature the latest technology to make mobile shopping even easier.
Outside of France, La Redoute is spreading its "French touch" to 24 countries: the French brand has adopted positioning of a fashion-forward brand, and its collections benefit from an excellent image in terms of style and design.
