The Avenue is the newest member of the Redcats USA family.  The expanded team is now positioned with all the tools needed to respond to the customers desire to shop their brand choices whenever and wherever; in a store, on the web or via catalogue, day or night; with unlimited access to options that fit the engaged, varied and demanding lifestyle and situations of today’s woman.

Avenue, as a Brand, prides itself on being a hallmark of trust for its customers.

Accordingly, our brand must mean something to our customer beyond a store name or a web address. It must offer higher value stemming from quality, fashion, taste, store environment, shopping experience and image - a complete presentation congruent with a customer’s self-image and aspiration.

Nothing is more important to us than our customers. Our customer is a smart shopper who understands the importance of value. We do not seek to provide customers with 'just enough;' we continuously seek ways to provide customers with 'more' and 'better'.  A woman wants her clothes to look great so she can feel fabulous. We want to help her feel fabulous every day!

“When the customer wins . . . we win. “

Therefore Avenue is determined to address our women’s diverse and busy lifestyle by offering a unique and fashionable product assortment created for her many needs.

- Career dressing: Jackets, pants, skirts, blouses and dresses.

- Soft dressing: Head to toe easy separates for outfit dressing.

- Relaxed: A collection of knit and woven tops, tees, pants and skirts.

- Casual: Shirts, tees, tanks matched with jeans, chinos and skirts.

- Body: Intimate apparel including bras, panties, lingerie, loungewear and

  hosiery.

Avenue’s in-house design team creates a strong fashion assortment true to the distinctive and attitude driven brand. Avenue’s exclusive brands include:

- Avenue Body: Intimate Apparel

- Cloudwalkers: Footwear

- Soft by Avenue:  Knit Apparel

- Avenue Jeans: Denim

- Sexy Nights and Sexy Secrets: Lingerie and Shapewear

Our customers are not the only ones taking notice of Avenue’s focus on style. The lead fashion media is constantly noticing our fashions, and they are featuring them on the pages of their magazines. Avenue apparel has appeared numerous times in issues of Glamour, Allure, InStyle, Essence, O (Oprah Magazine), Redbook and many others.

Lastly, as we look forward, we will continue to address future challenges with creativity - product that stands out, exceptional services, great packaging, enticing images, and smart communication to win the customer’s attention.  To unleash the creative power of individuals and teams, we intend to see to it that our workplace culture and values are fertile ground for creativity. A workplace where minds are encouraged to think, challenge, and take risk. A place where views, no matter how far off the norm, are listened to and explored.

In conclusion, our vision for the future relies on strong brand equity, a fashionable and innovative product assortment, a superior shopping experience, and a meaningful and lasting relationship with our customers.

The Avenue brand was born in the late 1990’s by United Retail Group, Inc. The chain had previously been a diverse portfolio of stores under various trade names. In late 2007, Redcats USA acquired Avenue and now operates approximately 500 stores in 36 states as well as the avenue.com web site.