The Avenue is the newest member of the Redcats USA family. The expanded team is now positioned with all the tools needed to respond to the customers desire to shop their brand choices whenever and wherever; in a store or on the web, day or night; with unlimited access to options that fit the engaged, varied and demanding lifestyle and situations of today’s woman.
Avenue prides itself on being a fashion brand committed to great value. Accordingly, our brand must mean something to our customer beyond a store name or a web address. We must offer everyday low prices without sacrificing quality, fashion, taste, store environment, shopping experience and image - a complete presentation congruent with a customer’s self-image and aspiration.
Nothing is more important to us than our customers. Our customer is a smart shopper who understands the importance of value. We do not seek to provide customers with 'just enough;' we continuously seek ways to provide customers with 'more' and 'better'. A woman wants her clothes to look great so she can feel fabulous. We want to help her feel fabulous every day!
Therefore Avenue is determined to address our women’s diverse and busy lifestyle by offering a unique and fashionable product assortment created for her many needs. We are very focused on our casual line which centers on modern and trendy clothes for style conscious women of all ages. We also offer an exclusive line of footwear. Each season we are constantly working on improving the look and feel of our shoes. Plus, we have the finishing touches for every outfit with a wide array of jewelry and handbags. Finally, Avenue Body is our line of intimate apparel that focuses on the needs of our specific customer without sacrificing the frills of traditional lingerie.
Avenue’s in-house design team creates a strong fashion assortment true to our distinctive and attitude driven brand. Avenue’s exclusive brands include:
- Avenue Body: Intimate Apparel
- Footwear
- Avenue Jeans: Denim
As we look forward, we will continue to address future challenges with creativity - updated product that stands out, exceptional services and prices, great packaging, enticing images, and smart communication to win the customer’s attention. To unleash the creative power of individuals and teams, we intend to see to it that our workplace culture and values are fertile ground for creativity. A workplace where minds are encouraged to think, challenge, and take risk. A place where views, no matter how far off the norm, are listened to and explored.
In conclusion, our vision for the future relies on strong brand equity, a fashionable and innovative product assortment, a superior shopping experience, and a meaningful and lasting relationship with our customers all at a great value.