Vertbaudet, the children's specialist for over 40 years, is now No.1 on the children's market in France.
The brand covers fashion for babies, mothers-to-be, children and pre-teens as well as baby care items, toys, and children's bedroom decoration and furnishings.
Vertbaudet meets the expectations of parents in terms of quality and practicality, as well as those of children with colourful, creative and convenient products.
The brand relies on multi-channel distribution through its three catalogs - Vertbaudet Kids, Vertbaudet HOME and VB2U - its 48 stores and its websites.
Since 2006, Vertbauet has created its community website www.planet.vertbaudet.com.
THE SPECIALISED CATALOGS OF VERTBAUDET
- Vertbaudet HOME : the 100-page catalogue dedicated to furnishings and decoration for children's and baby's bedrooms, in a fun and creative style.
- VB2U: the 48-page catalogue fully dedicated to pre-teen fashion.
VERTBAUDET IS MEMBER OF FEVAD
- 1963: Tourcoing. Anselme Dewavrin creates the Vertbaudet brand, dedicated to mail-order ready-to-wear for children.
- 1978: Vertbaudet diversifies its activities by launching a catalogue for Men and Women.
- 1988: Takeover by the Redcats Group.
- 1989: The collection once again becomes specialised in ready-to-wear and articles for Children.
- 1994: Vertbaudet joins the Pinault Printemps Redoute Group and takes on a new logo.
- 1995: Vertbaudet becomes widely known through its first mass-advertising campaign and the launch of the slogan "Les Enfants d’Abord" (Children First).
- 1996: Launch of delivery within 24 hours at the delivery outlet; first shop opens in Lille; publication of the first catalogue in Great Britain.
- 1997: Founding of Vertbaudet UK.
- 2001: Launch of the bedroom catalogue "Histoires de Chambre", now "Vertbaudet HOME".
- 2005: Opening of the Spanish market for the Autumn/Winter 2005 catalogue.
Creation of VB2U: catalogue dedicated to teen fashion.
- 2006: Opening of the Swiss market and first store outside France, in Saudi Arabia.
- 2007: Opening of the German and Belgium markets. The store network comprises 38 Vertbaudet stores.
- 2008: The store network comprises 48 Vertbaudet stores.