Daxon France has the widest senior offer on its market through its catalogues and website.

Centred around everyday moments, the catalogue offers clothing for daily living, combining comfort, elegance, fashion and affordable price.

The brand also meets its customers' specific requirements concerning sizes and fabrics.

Still in the spirit of a full and richer life, Daxon offers a range of specific products aimed at facilitating home life and improving everyone's comfort and well-being.

The brand is diversifying into such fields as well-being and phytotherapy with the Alpen Nature range.

The web increases promotional and ordering opportunities. This channel is experiencing sharp growth with all targets, particularly the youngest customers. The monthly online order ratio amounts to 20% of total sales (2006).

In 2006, the brand creates a sportswear collection with Florence Arthaud as the star model.

OWN BRANDS

• Créaline, for special occasions.
• Lingerelle, for comfortable and refined lingerie. 
• Pédiconfort, which is developing know-how in comfortable shoes.
• Alpen Nature, wellbeing and psychotherapy

DAXON IS MEMBER OF

• 1947: Founding of Movitex, which makes "triboelectric" underwear for seniors.

• 1951: The company makes its first steps in home shopping with the Thermovitex brand.

• 1974: First Daxon catalogue, as an offshoot of the umbrella brand Movitex, with the introduction of ready-to-wear in the offering.

• 1987: Creation of the Edmée brand.

• 1998: Creation of the Célaia brand.

• 2002: Creation of Alpen Nature.

• 2006 : Launch of www.daxon.fr, the unique e-commerce web site for the 3 Redcats Senior Brands : Daxon, Edmée and Célaia.