Ellos is a leader of distant shopping in the Nordic area with main focus on Apparel and Home.

Ellos is the most pleasurable shopping experience for the whole family.

Ellos is a multispecialist brand offering at distance the largest offer in apparel and home.

Name brands of Ellos :

• Joelle: to a woman looking for latest fashion, feminine products and confident on her personal style.

• Fresh Spirit: to a woman looking for preppy look and authentic casual life style.

• Sara Kelly: dress up collection, active and urban style (woman).

• Ebasics: must have of the season. Everyday use with updated trends and colour range.

• Ellos Plus: perfect wardrobe whatever your size (woman).

• Topline (sport): sport for the whole family.

• Palette: the largest range of colours for all needs for home textile (bedsheets/curtains…).

ELLOS IS MEMBER OF :

• Svensk Distanshandel (SDS) / Swedish Distance Sellers (SDS)

• Distansehandel Norge(DN) / Norwegian Distance Sellers (NDS)

• Suomen Suoramarkkinointiliitto ry (SSML) / The Finnish Direct Marketing Association (Finnish DMA)

• Foreningen for Distance- og Intenethandel (FDIH) / The Danish Distance Selling and eBusiness Association

• 1947: Ellos was founded by a Swedish entrepreneur, Olle Blomqvist
• 1956: 1 million SEK Sales
• 1969: 100 million SEK Sales
• 1983: established in Norway
• 1987: established in Finland
• 1995: established in Denmark
• 1996: acquisition of Josefssons
• 1997: La Redoute group acquires Ellos
• 1998: La Redoute catalogue is introduced in Sweden
• 2002: focus on internet development Ellos/Josefssons
• 2004: acquisition of Jotex