As the Fashion and Home decoration multi-specialist, La Redoute helps each woman express her own style, whether for herself or her family.  La Redoute, another conception of Fashion.

To assert its ambition, La Redoute offers a large selection of creative brands, most of which are designed by La Redoute's fashion team.

La Redoute also strives to make haute-couture accessible to everyone.
Starting with Emmanuelle Kahn in 1969, the Grand Couturier section boasts top names:
Jean Paul Gaultier, Sonia Rykiel, Yves Saint Laurent, Karl Lagerfeld... The Home Decoration section also features prominent designers such as Sir Terence Conran, Jean Charles de Castelbajac, Philippe Stark and Jean Michel Wilmotte.

La Redoute is currently No.2 in France for women's apparel and leader in household linen.

LA REDOUTE'S OWN BRANDS

La Redoute Création 

La Redoute's fashion team designs the collection La Redoute Création, in line with the latest trends.

Unité La Redoute 

Since 2003, Unité La Redoute has been the stylish vintage fashion line designed by fashion designers Michèle and Olivier Chatenet (E2) exclusively for La Redoute.

Lifestyle brands

For Her and for Him, "Soft Grey" offers modern fashion for everyday wear; "Best" and "Edeis" offer classic and stylish fashion; "Active Wear" and "Tipster"  offer stylish, modern, high-quality sportswear, while "Taillissime" offers fashion in plus sizes.

For women, "Laura Clément" offers elegant, classic fashion while "Anne Weyburn" provides elegance and impeccable comfort at all times.

"Cocoon" is the collection dedicated to maternity wear and to new mothers and their babies.

For children, "Okaou" is a soft fantasy line, "A l’Heure Anglaise" is the line for more conventional styles, "Soft Grey" is a casual lesson of elegance, "Edeis" offers the indispensables of the season, while "Active Wear" is the stylish brand for teens.

As for household linen, "Unité La Redoute" offers a range of stylish and vintage products; "Epure" is the trendy line; "Urban Shop" is the graphic line; "Scenario" focuses on colours; "Berangère" opts for neo-traditional; "Best" offers sound value.

For the Home, "Passé-Présent" and "Authentic Style" offer traditional style.

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www.laredoute.com

1873: In a street called La Redoute in the town of Roubaix in northern France, textile manufacturer Charles Pollet sets up a wool mill.

1922: Charles Pollet successfully launches into mail-order retail and rapidly becomes one of the leading mail-order retailers in Europe, covering 21 countries and 18 million customers.

1922-1930: Early days

Starting in 1924, «Les Filatures de La Redoute» publish knitting and crochet albums.

April 1925: 1st issue of the magazine "Pénélope, travaux de laine et Mode", of which a one-year subscription is given to any customer ordering wool.

1928: celebration for the 600,000th customer!

1930-1940: The Knitting Years

1931: «Les Filatures de La Redoute» publish their first "special fantasy hosiery" catalogue.

1935. Introduction of the "Usage Redoute" stamp with an oak leaf as its emblem symbolising strength and solidity, for selected and guaranteed articles.

1949: After 10 years of interruption due to the war, the first catalogue (32 pages) comes out in 1949.

1950: The Comfort Years
After the hardships of war, women's fashion presents the ideal housewife.

In 1956, «Les Filatures de La Redoute» launch the "Ventac" catalogue, dedicated to the home and leisure. The first synthetic fibres appear (Tergal, Nylon, Rhovyl, etc.) and in 1959 the first colour catalogue is published.

1960-1970: The pop music years

In 1962, the catalogue lists 46,000 items! In 1963 "««Les Filatures de La Redoute»" officially becomes "La Redoute". Mireille Mathieu, Sylvie Vartan and France Gall present the leading models and announce the reign of the mini-skirt! The year 1966 marks the start of collaboration with the magazine ELLE which puts a label on its favourite products. Telephone selling and the Kangourou card are introduced in 1969. In the same year, Emmanuelle Khanh designs 32 exclusive models for La Redoute. She is the instigator of a new policy of collaboration with fashion designers.

1970-1980: The TV Years

1971: no more drawn figures, the catalogue is now entirely made up of photos. It's the era of television, of "everything plastic" and gadgets. Starting in 1973, green vans with the slogan "quick, we're delivering" criss-cross France. In 1975, the first Rendez-Vous Catalogue (delivery store) opens up.
It's the age of synthetics, jerseys, bell-bottoms and new wash-and-wear fabrics!

1980-1990: The Designer Years

1985: La Redoute supports Marithé and François Girbaud, Chantal Thomass, Popy Moreni, Anne-Marie Beretta and others. The catalogue pages now feature young people's brands such as Levi's, Et Vous, Equipement and Bensimon. Customers order by Minitel and pay by credit card. Staring in 1984, they receive their orders within 48 hours. In 1986, articles guaranteed 6 months are given the label "Best".

1990-2000: The Haute Couture Years

En 1992, for the first time La Redoute invites a famous designer, Marc Aubidet, to create a collection for a section called "The Guest of the Season": a contemporary touch to meet the new desire for luxury and glamour.

1994: launch of an internet server for orders. 1995: launch of delivery within 24 hours.

Guests of the season
Marc Aubidet (92) - Jean Colonna (92-93) - Issey Miyaké (93) - Michel Klein (93-94) - Karl Lagerfeld (94) - Yohji Yamamoto (94-95) - Azzedine Alaïa (95) - Sonia Rykiel (95-96) - Inès de la Fressange (96) -  Yves Saint Laurent (96-97) - Valérie Lemercier (97) - Dirk Bikkembergs (97-98) - Guy Laroche par Alber Elbaz (98-99) - Chloé par Stella Mc Cartney (00) - Sonia Rykiel (00-01) - Ungaro (01) - Lagerfeld (01-02) - Paco Rabanne (02) - Kenzo Takada (02-03) - Viktor & Rolf (03-04) - Jean Paul Gaultier (05) – Tsumori Chisato (06) – Sophia Kokosalaki (06-07)

2000: The Star Years

La Redoute continues to support the new generation of designers by publishing the winner of the Hyères Fashion Festival, as well as Vanessa Bruno, Isabel Marant and Bali Barret.
Accessories play a prominent role and shoes become objects of desire. Audrey Marnay, Noémie Lenoir and Genna Ward become fashion stars.
Then La Redoute takes over the web: we now talk about home shopping. This e-commerce leader is now celebrating its 10th anniversary.