metrostyle TM is a leading multi-channel retailer of unique contemporary apparel offering a sexy and original product line to the budget-conscious woman. Like the city, metrostyle TM is a hub for fun & diverse fashion; it brings this exciting experience that pulses from the heart of a city directly into the customer’s lifestyle, making aspirations of this urban energy and city style even more accessible with affordable pricing and Real Steal values. metrostyle TM is dedicated to the confident customer’s needs of finding standout styles that complement not only her effervescent personality but also her figure and budget. Presented through a vibrant, dynamic creative approach that is cohesive yet entertaining; metrostyle TM communicates a bold brand personality that connects with the customer through easy to navigate metro sections for the ultimate shopping ease. Always aiming to make the customer feel like a star, metrostyle TM reinforces a celebrity presence through ongoing use of recognizable models that have become synonymous with the brand as well as recent and continued use of America’s Next Top Model winners.

• 2007 : Implemented the new name and logo - metrostyle, " It's A Real Steal !". Starting in the Fall catalogs, metrosections were created to simplify shopping for our customer.

• 2006: The “The Lerner Catalogue” transitions to its new name - metrostyle TM.

• 1985: The Limited, Inc. acquires Lerner Shops and produces the first Lerner catalogue. This catalogue was to greatly contribute to the growth of Redcats USA.

• 1907: A chain called Lerner Shops opens up on 7th Avenue in New York. Straight away, the concept asserts itself as a range of ready-to-wear dedicated to women who want to go from the office to dinner with elegance.