In-depth analysis of web users' browsing practices

The designers of Shopoon.fr have strived to identify the expectations of web users in their buying from merchant sites, and using search engines or comparators. A series of surveys was carried out: classic off-line focus groups, live on-site navigation surveys, and monitoring of a quantitative phase, in order to understand web users' navigation practices, purchasing behaviours, buying criteria and the problems they may encounter.

The qualitative studies showed that consumers have different needs and don't all browse in the same way.

Most importantly, they revealed that search engines and buying/price comparing guides are particularly ill suited to the online search of Fashion & Home Decoration products.

Navigation practices using search engines and price comparing sites show that for those product categories, the search stumbles when the criteria become subjective. The online purchasing of Fashion & Home Decoration products cannot be solved through simple equations.
Web users find price comparing sites inefficient for clothing; the choice is too vast and the search results are imprecise (especially for women). Hence the failure rate is high (unsuccessful search).

Highly innovative concept

Shopoon.fr is a latest generation shopping guide specialised in Fashion & Home Decoration, which offers its users two major advantages:

• Its intelligence in the management of the "funnel" which leads to the product sought and purchasing decision, thanks to its image-based search technology and navigation system designed with customer needs in mind.
  
• The selection and variety of the offer of Fashion & Home Decoration articles to which additional products are constantly added.

Shopoon.fr currently lists 300,000 items and 800 Fashion & Home Decoration brands.

• Fashion: women's clothing, men's clothing, children's clothing, lingerie, sportswear, shoes, accessories and baby care articles. 
  
• Home Decoration: furniture, decoration, household linen, electrical appliances, high-tech.

Based on the product and lay out according to the way web users search, Shopoon.fr facilitates online shopping thanks to an intelligent multi-criteria navigation system (brand, size, availability, price, colour), innovative search modes (search by image) and theme-based editorial content.
Shopoon.fr enables web users to find what they're looking for by adapting to their search method.

Online shopping is thus made easier and becomes a real pleasure. In itself, the name "Shopoon" is derived from "Shopping" and "Cocoon", evoking the idea of a shopping guide that enables you to find just what you're looking for, make the right choice and get a good deal, all from your own home.

Shopoon.fr in a few words

• No more lists of 100,000 sterile hits to find trendy sports shoes for Leo, the dress and handbag for Sophie's wedding, the home decoration gift for Mark's house-warming party, the latest-trend jeans for the party on Friday night or the pushchair for the new baby! 

• Being intuitive and user-friendly, Shopoon.fr guides web users step by step, advises and directs them so they can find what they really like. A good searcher is not a searcher who searches but one who finds.

• Shopoon.fr covers over 800 Fashion & Home Decoration brands and top partner brands in terms of product quality and customer service.