Vertbaudet, the children's specialist for over 40 years, is now No.1 on the children's market in France.

The brand covers fashion for babies, mothers-to-be, children and pre-teens as well as baby care items, toys, and children's bedroom decoration and furnishings.

Vertbaudet meets the expectations of parents in terms of quality and practicality, as well as those of children with colourful, creative and convenient products.

The brand relies on multi-channel distribution through its three catalogues - Histoires d’Enfants, Histoires de Chambres and VB2U - its 48 stores and its websites.

Since 2006, Vertbauet has created its community website www.planet.vertbaudet.com.

OWN BRANDS

• Okids: the fun, cheerful and practical section for children aged 2 to 12 years. O’Kids guides children to help them become more self-reliant.

• Today: the trendy children's brand (2-12 years). Easy living sportswear for today's children.

• Mila Blue: a brand full of charm with a "classic-bohemian" look. (2-12 years).  

• Colline: maternity wear collection in keeping with the latest trends and the woman's changing figure.

• Colin Colline: baby collection from birth to 2 years.

THE SPECIALISED BRANDS OF VERTBAUDET

• Histoires de Chambres: the 100-page catalogue dedicated to furnishings and decoration for children's and baby's bedrooms, in a fun and creative style.

• VB2U: the 48-page catalogue fully dedicated to pre-teen fashion.

VERTBAUDET IS MEMBER OF 

• 1963: Tourcoing. Anselme Dewavrin creates the Vertbaudet brand, dedicated to mail-order ready-to-wear for children.

• 1978: Vertbaudet diversifies its activities by launching a catalogue for Men and Women.

• 1988: Takeover by the Redcats Group.

• 1989: The collection once again becomes specialised in ready-to-wear and articles for Children.

• 1994: Vertbaudet joins the Pinault Printemps Redoute Group and takes on a new logo.

• 1995: Vertbaudet becomes widely known through its first mass-advertising campaign and the launch of the slogan "Les Enfants d’Abord" (Children First).

• 1996: Launch of delivery within 24 hours at the delivery outlet; first shop opens in Lille; publication of the first catalogue in Great Britain.

• 1997: Founding of Vertbaudet UK.

• 1999: Launch of a catalogue in Portugal. Launch of the website: www.vertbaudet.fr.

• 2001: Launch of the bedroom catalogue "Histoires de Chambre".

• 2005: Opening of the Spanish market for the Autumn/Winter 2005 catalogue.
  

Creation of VB2U: catalogue dedicated to teen fashion.

 

• 2006: Opening of the Swiss market and first store outside France, in Saudi Arabia.

• 2006: Creation of the community website www.planet.vertbaudet.com

• 2007: Opening of the German and Belgium markets. The store network comprises 48 Vertbaudet stores.