Since 2001 Redcats supports its associates in their initiatives to help others especially though educational and social reintegration missions alongside charity associations, local authorities, the French education system, etc
Created in 2009, SolidarCité Redcats relies entirely on staff involvement to lead and support projects. For all the projects developed and supported in this framework, the employees offer their skills as well as financial backing. It is a really groundbreaking concept, which communicates the pleasure that they have in giving their time and working alongside others on projects for the common good that they will be able to look back on with pride.
All sorts of initiatives have been launched, but the priority areas are education and social reintegration by the economy.
« News » from SolidarCité Redcats.
OUR COMPANIES HAVE ALSO DEVELOPED SPECIFIC PARTNERSHIPS, FOR EXAMPLE:
Every year, Redcats USA organizes important projects for local communities and national events such as Angel Tree (donations for disadvantaged families), Belle of the Ball (donations of clothing, shoes, costumes, etc. to pupils of schools in disadvantaged areas), Gift of Sight Foundation, Meals on Wheels, New York Cares Coat Drive; Susan G. Komen Race for the Cure, Backpack Attack, Book-In-A-Bag, Groundhog Job Shadow Day...
In Hong Kong, our Redcats Asia division has decided to associate itself with the Salvation Army, which aims to help all those in difficulty, without distinction. One of its priorities is to offer urgently needed aid to the most disadvantaged members of society and to help them in the process of getting back into society. Redcats Asia supports this charity by giving it some of our ready-to-wear article prototypes. In China, our division provides financial aid by donating clothing to the Shanghai Charity Foundation. In Turkey, it has decided to support the charity Helps Hands through clothing donations.
The Redcats Nordic division financially supports 2 children's charities: The Swedish Children’s Cancer Foundation and The Association for Parents who have lost their Children.
La Redoute, in partnership with the ELLE Foundation, supports creation and young designers by financing three young women to study at design college (at the end of their course, certain students are invited to design a collection for La Redoute). A partnership with Maisons de Mode has also been signed to back young designers.
For several years, La Redoute has also supported the French National League against Cancer by including a range of lingerie specially designed for women affected by breast cancer in its catalogue.
The La Redoute collections also include a product for which part of the cost goes to the charity Force Femmes, which helps women aged over 45 to return to work – especially by encouraging working women to mentor them.
La Redoute UK has decided to sponsor the 8th Celebrity Mum of the Year Award in recognition of a mother who has managed to juggle her role as a parent and continue her career in the spotlight… Redcats UK also supports various other charities and local organizations and regularly donates products to different good causes and events.
La Redoute Spain has partnered the ARED Foundation since 2004. ARED is an NGO that works towards the reinsertion of excluded or marginalized women by offering them training possibilities and helping them to find work.
Vertbaudet supports Unicef
For Fall/Winter 2008, Vertbaudet has decided to renew its partnership with Unicef by proposing a product line called 'Vertbaudet for Unicef'. There are several angles to this communication drive including the creation of a special multi-channel logo, a 'Vertbaudet for Unicef' uniform for the sales teams, and promotion of the initiative in all the sales channels.
At the same time, Vertbaudet is launching an operation called 'a child born = a child vaccinated'. The idea is to insert a birth card into hospital maternity kits that the mother can then send back with her contact details. In exchange Vertbaudet offers a vaccination to Unicef. Finally, when existing customers bring in a new customer, rather than receiving a gift they can now choose to vaccinate 20 children. All funds raised will be donated to a vaccination program in the Central African Republic.
Given the success of the partnership with Macha Méril and the Asmaé association, Daxon has decided to continue its charity actions and has chosen to partner the French branch of SOS Children's Villages for the Fall/Winter 2008/2009 season, alongside the French actress Anny Duperey who represents this association. The actress is presenting two exclusive models from the Daxon collection and part of the money raised by sales of these products is donated to 'SOS Children's Villages' to help finance the construction of new SOS children's villages in France.