Redcats in France

Leader in Home Shopping

In France, Redcats has a portfolio of 6 brands and more than 10 websites covering all styles.

  • La Redoute : the fashion and home decoration multi-specialist.
  • La maison de Valérie : home furnishings in a variety of styles: classic, contemporary, baroque, exotic, etc.
  • Cyrillus : the ready-to-wear, household linen and "classic, modern and stylish" home decoration brand for the whole family.
  • Vertbaudet : the children's specialist.
  • Somewhere : relaxed style for men and women.
  • Daxon : the senior specialist in men and women's ready-to-wear, home and well-being.

KEY FIGURES

  • No.1 in home shopping.
  • No.4 in women's ready-to-wear and No. 2 in household linen (with La Redoute).
  • No.4 in children's ready-to-wear (with Vertbaudet, Cyrillus and La Redoute).
  • No. 1 BtoC merchant website, excluding services (in terms of sales and traffic) with laredoute.fr
  • 45,5% of Redcats Sales in 2009
  • 14 million customers.
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  • Redcats 2006-09
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