Group

ELLOS, the main brand of Redcats Nordic, is a multispecialist brand offering at distance the largest offer in apparel and home. Ellos is the most pleasurable shopping experience for the whole family.

Jotex: a specialized brand of home textile and decoration.

Enjoy: a specialized brand of Music and film club.

Catalogue Outlet: Offers overstock by Internet.

• 1947 Ellos was founded by a Swedish entrepreneur, Olle Blomqvist
• 1956 1 million SEK Sales
• 1969 100 million SEK Sales
• 1983 established in Norway
• 1987 established in Finland
• 1995 established in Denmark
• 1996 acquisition of Josefssons
• 1997 La Redoute group acquires Ellos
• 1998 La Redoute catalogue is introduced in Sweden
• 2002 focus on internet development Ellos/Josefssons
• 2004 acquisition of Jotex
• 2005 La Redoute launched in Norway
• 2006 Ellos new mastersite launched
• 2008 Esprit e-shop launched
• 2009 Zara Home e-shop launched

Worldwide presence of Redcats Nordic :

• Ellos : Sweden, Norway, Finland, Iceland, and Danemark.
• La Redoute: Sweden and Norway.
• Enjoy and Jotex: Sweden, Norway and Finland.
• Catalogue outlet: Sweden, Norway, Finland and Denmark.