Redcats USA Division
N°3 in Home Shopping in the US
Redcats USA's key figures
- No.3 in home shopping in the US
- 10 brands
- 500 million catalogs copies
- 14 e-commerce sites
- 5 000 employees
- 30% of apparel and home lifestyle sales generated online
- 50% of sporting good sales generated online
Redcats USA brands
Mastersite
- OneStopPlus: Plus Size Mastersite: www.onestopplus.com
Special Sizes
- Avenue : www.avenue.com
- Woman Within: www.womanwithin.com
- Roaman’s/Intimate Promise: www.roamans.com
- KingSize: www.kingsizedirect.com
- Jessica London: www.jessicalondon.com
Missy Brands
- Chadwick’s: www.chadwicks.com
- Metrostyle: www.metrostyle.com
Home & Lifestyles
- BrylaneHome: www.brylanehome.com
- BrylaneHome Kitchen: www.brylanekitchen.com
Leisure
- The Sportsman's Guide: www.sportsmansguide.com
- The Golf Warehouse: www.tgw.com
Outlet Sites (discount websites for brand offers)
- Bargain Catalog Outlet – BCO: www.bcoutlet.com
- Closeout Catalog Outlet – CCO: www.coboutlet.com
Redcats USA is a multi-channel home shopping leader offering a wide range of value and quality driven merchandise categories, including missy apparel, men's and women's plus-size apparel, home and lifestyle product and outdore gear.
Since its acquisition by Redcats Group in 1998, the American division has increased its customer base by several million households.
Two engines driving growth
Internet sales of plus-size brands: the driving force behind the growth of Redcats USA, upheld by a reputation built on long-established brands:
- Avenue, Woman Within, Roaman’s and Jessica London for women.
- King Size for men.
- Metrostyle and Chadwick's for standard sizes.
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The Sportsman's Guide and The Golf Warehouse for Sporting Goods.
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Brylane Home for Home and Lifestyles.
Home
Brylane Home inaugurated Redcats USA’s diversification into home decoration.
The brand focuses on products offering the best price/quality ratio. With its catalogue, it has initiated an "art of living" concept through a wide range of kitchen products and giftware.
In 2005 as the fruit of a collaborative effort between French and American teams, Millena – Redcats Group's IT platform – integrated the sites of laredoute.fr and those of the Home Decoration brands in the USA.
Locations
Premises in 4 States:
- New York-Corporate Headquarters:
Merchandising, Catalogue Production, Marketing, Inventory, Design Department, E-commerce, Online Catalogues, Global Procurement & Technical Design
- Massachusetts: Merchandising, Catalogue Creation, Production, Marketing, Inventory Management, Design Department, Order Processing Centres in West Bridgewater and Taunton, Finance, Global Procurement, Technical Design, Invoicing/Collection in Taunton
- Indiana: Order Processing Centres in
- Texas: Customer Contact Centres in San Antonio and El Paso
History
• 1901: New York: Lane Bryant, a young widow immigrated from Lithuania founds: “The Lane Bryant Catalog”.
• 1941: Indianapolis: Lane Bryant sets up premises in the state of Indiana, chosen for logistic reasons. Being at the centre of the country, it is an ideal hub for mass deliveries.
• 1962: Indianapolis: "2 300 Southeastern Avenue", a state of the art facility was designed and built for the mail order business.
•1981: "The Limited" company acquires Lane Bryant.
• 1982: Lane Bryant becomes Brylane, to assert its identity in the era of home shopping.
• 1993: Freeman Spogli & Company acquires a majority interest in Lane Bryant.
• 1995: A new customer relations centre opens up in San Antonio, Texas.
• 1996: Chadwick’s of Boston joins Brylane.
• 1997: Brylane is floated on the stock market under the name BYL.
•1998: An order processing centre opens up in Taunton, Massachusetts.
• 1999: PPR becomes sole owner of Brylane. Brylane launches its 1st website (Chadwicks.com).
• 2000: Brylane creates its e-commerce department.
• 2001: Seven websites are launched for all Brylane brands.
• 2002: Publication of the 1st Brylane Kitchen catalogue.
• 2004: Frenchman Eric Faintreny becomes CEO of Brylane.
The brand becomes Redcats USA, to reinforce Redcats' international synergy.
• 2005: Publication of the 1st Intimate Promise catalogue – Launch of Chadwick’s Outlet catalogue and website – Launch of the Brylane Outlet catalogue and website.
• 2006: Lerner Catalog name transitions to Metrostyle.
• 2006: Redcats USA successfully acquires The Sportsman's Guide.
• 2006: Lane Bryant Catalog name transitions to Woman Within.
• 2006: Launch of OneStopPlus.com, a master website that combines four plus-size apparel brands - Woman Within, Roaman's, Jessica London and KingSize.
• 2007: Redcats USA successfully acquires Avenue.
Affiliation
Redcats USA is affiliated to the following organisations:
