"Redcats is in the throes of an in-depth transformation from a catalogue sales
group to an international group of multi-channel brands
capitalising on the development of the web.
This evolution is illustrated by the weight of the internet channel which already
accounts for nearly half of our activity, as well as an increasing focus on product
design in the fields of apparel, household linen and furniture. Redcats is
accompanying this evolution by adopting a more dynamic, reactive and web-oriented
model.
In parallel, Redcats continues to push ahead with the international development
of its brands : La Redoute in Russia, Vertbaudet in Switzerland
and the recent acquisition of three brands in the United States –
The Sportsman’s Guide, The Golf Warehouse and Avenue.
Redcats' mission is clearly expressed in its baseline « In
line with you. Online for you ». Indeed, every day, our brands strive
to create and offer products which meet customer expectations. Moreover, as an employer,
Redcats is attentive to what its employees have to say in order to promote their
integration, their development and their success so their careers can be full of
adventure. In parallel, the Group is committed to the communities within which it
operates through socially-oriented actions.
Online for you expresses the strategy of Redcats which puts
the web at the heart of its development and seizes the opportunity to
expand into new territories, with new customers and experience a great adventure:
a change of models which generates new jobs, new processes and new ambitions.
All the teams at Redcats Group, working in 30 different
countries at developing the Group's 15 brands, are taking
up this challenge with enthusiasm, conviction and energy."