Analysing the market and in-house performance, mapping customer targets and grasping major consumption trends, putting forward a multi-channel marketing strategy (web, catalogue), identifying new customer recruiting channels, optimising the use of the Customer File through segmentation and targeting, etc...
Analysis, stringency, synoptic skills and customer feel: such are the qualities requested of the marketing, surveys and customer file teams !
Key skills :
- Analytical skills
- Stringency
- A liking for figures
A few positions :
- Marketing survey officer
- Marketing survey manager
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Aude
Marketing Surveys Manager,
La Redoute, France
Damien
Customer acquisition manager,
La Redoute
Recruiting new customers and keeping the existing file alive. Building loyalty through customised offers to increase sales, handling commercial investments, designing, developing and buying gifts for promotional operations, devising innovative mail shots, in keeping with brand identity…
Such are the missions of the direct marketing teams !
A few positions :
- Direct marketing officer / customer relations officer
- Commercial plan manager
- Gift purchasing manager
- Customer files manager
- Gift buyer
- Direct marketing designer/writer
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Soizic
Commercial Plan Manager,
La Redoute, France
Setting the scene for our collections in our shops, welcoming, advising and guiding the customer throughout the purchasing process, whether in our stores, our "Rendez-Vous Catalogues" (delivery stores), our call centres or our merchant sites…
Developing a high-quality "shopping experience"; such is the daily concern of the Customer Relations teams !
Key skills :
- Interpersonal skills
- Commercial skills
- Ability to relate to the customer
- Empathy
A few positions :
- Team manager, Customer Service
- Store Manager
- Team Supervisor
- Sales Manage
- Call Center Manager
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Corinne
Store Manager
Vertbaudet Orléans,
France
Bérengère
Call Center Manager
Redcats Senior Brands,
France